Pasquale showed his passion for the industry by working dual roles, firstly as group supervisor of dispatch and occasionally as a baker. In two short years Pasquale rose to become the senior sales representative for Exhibition Bakery. However, it was his willingness to listen to customers and his friendly nature that made Pasquale the face of Exhibition Bakery up until they unfortunately closed their doors 21 years later in 1980.

Still having a strong passion with the industry, Pasquale undertook his own venture and established Universal Bakery in Airport West. It wasn’t long after, that the success of Pasquale’s business came under the watchful eye of some of his competitors, until he finally sold the company to Sunicrust Bakery in 1985, where he then worked for as one their major accounts managers.

Pasquale left Sunicrust in 1995 with the Universal Bakery name, and once again ventured into business with his son Marco Siciliano. establishing a new bakery in Assembly drive Tullamarine. In partnership with his son Marco, they embarked on a new journey to provide professional service with a personal touch. Understanding that the while the ever-changing Melbourne landscape provided new challenges every day, the company stayed underpinned by delivering exceptional customer service.

With both father and son wanting to maintain the traditions and family value of the bakery, they continue to provide a personalised family orientated customer service, while keeping in touch with the needs of a modern industry in a Multicultural Melbourne market. Over the last 25 years Pasquale and Marco have built their network of clients which included local and overseas markets.

Passing on his 60 years of knowledge to the family, Pasquale has seen the business evolve and grown even further and after 22 years at Assembly Drive the Bakery has moved to a 1-acre property in Edwardes Street Reservoir utilising newer more modern facilities to further strengthen the company’s position in the wholesale bread market.

With Marco’s as general manager, his daughter Cynthia Savini, in the role of business manager and his son Eros as sales manager the company has entered into its next phase of development, while still keeping in touch with the same ethics and principles that have made the company what it is today.
“WE ARE BIG ENOUGH TO COPE, BUT SMALL ENOUGH TO CARE.”